Marketing
Programs in Marketing
| Marketing, B.B.A. | Degree | B.B.A. |
| Professional Sales, Academic Certificate | Certificate |
Department Overview
Marketing is everywhere. It shapes consumer choices, drives business strategy, and influences the way we live, work, and communicate. The Marketing program at Idaho State University prepares students to thrive in a wide variety of career paths including roles in branding, sales, market research, digital strategy, and entrepreneurship across both public and private sectors.
Through a curriculum grounded in foundational theory and enriched by real-world application, students learn how marketing impacts their everyday lives and how to navigate it with a critical, ethical perspective. Core topics include consumer behavior, branding, market research, pricing, professional sales, digital marketing, and marketing ethics.
Marketing BBA Program Goals:
- Prepare Students for Diverse Marketing Careers
Equip students with the knowledge, tools, and adaptability to succeed in a range of marketing roles across different industries and organizational types. - Foster Ethical and Critical Awareness
Develop students' ability to analyze marketing strategies through an ethical lens and recognize the impact of marketing on individuals and society. - Promote Understanding of Key Marketing Disciplines
Ensure students gain exposure to and understanding of core marketing areas including consumer behavior, branding, pricing, digital marketing, and market research. - Encourage Entrepreneurial and Strategic Thinking
Empower students to use marketing knowledge creatively and strategically in entrepreneurial or organizational contexts.
Marketing BBA Learning Goals & Outcomes:
Upon completing the Marketing program, students will be able to:
- Identify Effective and Ineffective Marketing Strategies
Evaluate real-world marketing efforts to distinguish between successful and unsuccessful outcomes. - Apply Foundational Marketing Concepts
Use core principles (e.g., segmentation, targeting, positioning, and the marketing mix) to create value for consumers, organizations, and stakeholders. - Demonstrate Creative and Critical Thinking
Generate innovative marketing ideas and apply critical analysis in designing, executing, and communicating marketing strategies. - Communicate Marketing Insights Effectively
Present marketing recommendations clearly and persuasively using appropriate formats for various audiences and contexts.