General Business
Programs in General Business
| Business, A.S. | Degree | A.S. |
| Business, Minor | Minor | |
| General Business, B.B.A. | Degree | B.B.A. |
| Native American Business Administration, Emphasis | Emphasis |
General Business BBA Program Overview
The General Business major provides students with a flexible and comprehensive understanding of modern business practices across functional areas including accounting, economics, finance, management, and marketing. The program prepares graduates for a variety of careers requiring broad-based business knowledge and analytical thinking.
General Business BBA Learning Goals & Objectives
Learning Goal 1: Students will demonstrate a comprehensive understanding of fundamental business principles and their interrelationships across disciplines.
- Objective 1: Students will be able to explain and apply foundational concepts from accounting, economics, finance, management, and marketing.
- Objective 2: Students will integrate knowledge from multiple business functions to evaluate problems and propose effective organizational strategies.
Learning Goal 2: Students will use data, evidence, and sound reasoning to analyze problems and make informed business decisions.
- Objective 1: Students will apply statistical, financial, and analytical tools to interpret and evaluate business information.
- Objective 2: Students will identify and assess alternative solutions to complex business challenges.
Learning Goal 3: Students will demonstrate ethical awareness, social responsibility, and effective communication to support responsible decision-making and professional success in business contexts.
- Objective 1: Recognize and evaluate ethical and legal issues in business.
- Objective 2: Demonstrate awareness of corporate social responsibility, sustainability, and the broader impact of business decisions on stakeholders.
- Objective 3: Communicate effectively through clear, logical, and professional written and oral formats tailored to business audiences.