B.B.A. Marketing
Program Admissions Requirements
There are no program admission requirements for the B.B.A. in Marketing.
General Education
The listing below includes program requirements that also fulfill General Education requirements.
| Code | Title | Credits |
|---|---|---|
| Objective 1 | 6 | |
| Objective 2 | 3 | |
| Objective 3 - MGT 2216 | 3 | |
| Objective 4 | 6 | |
| Objective 5 | 7 | |
| Objective 6 - ECON 2201 | 6 | |
| Students must fulfill Objective 7 or Objective 8 | 3 | |
Objective 7 | ||
| Objective 9 | 3 | |
| Total Credits | 37 | |
Core Business Course Requirements
To assure a minimum level of competence in all functional areas of business, the College of Business requires each student in the B.B.A. program to complete the following courses:
| Code | Title | Credits |
|---|---|---|
| ACCT 2201 | Principles of Accounting I (Must pass ACCT 2201 with a C-) | 3 |
| ACCT 2202 | Principles of Accounting II | 3 |
| MGT 1101 | Introduction to Business | 3 |
| MKTG 3310 | Professional Development and Personal Branding | 3 |
| ECON 2201 | Principles of Macroeconomics (partially satisfies General Education Objective 6) | 3 |
| ECON 2202 | Principles of Microeconomics | 3 |
| ENGL 3308 | Business Communications | 3 |
| Take one of the following: | 3 | |
| Personal Finance (Satisfies General Education Objective 8) | ||
| Digital Information Literacy (Satisfies General Education Objective 8) | ||
| FIN 3315 | Corporate Financial Management | 3 |
| MGT 2216 | Business Statistics (satisfies General Education Objective 3) | 3 |
| MGT 2217 | Applied Business Statistics | 3 |
| MGT 2261 | Legal Environment of Organizations | 3 |
| MGT 3312 | Individual and Organizational Behavior | 3 |
| MGT 3329 | Operations and Supply Chain Management | 3 |
| MGT 4460 | Strategic Management | 3 |
| MKTG 2225 | Introduction to Marketing | 3 |
| BA 3316 | Introduction to Data Analytics | 3 |
| College of Business Applied Educational Requirement 1 | ||
| Total Credits | 51 | |
Major Requirements
| Code | Title | Credits |
|---|---|---|
| MKTG 4426 | Marketing Research | 3 |
| MKTG 4427 | Consumer Behavior | 3 |
| 6 credits of upper division Marketing courses 2 | 6 | |
| 6 additional credits of upper division College of Business courses 2 | 6 | |
| 6 additional credits of upper division courses 2 | 6 | |
| Total Credits | 24 | |
Degree Totals
| Code | Title | Credits |
|---|---|---|
| Program Admission Requirements | 0 | |
| General Education | 37 | |
| BBA Core (Required General Education credits removed.) | 45 | |
| Major Requirements | 24 | |
| Upper Division Free Electives | 0 | |
| Free Electives | 14 | |
| Total Credits | 120 | |
- 1
The following courses satisfy the applied educational requirement:
ACCT 4440, FIN 4451, FIN 4452, INFO 4488, MGT 4411/MKTG 4411, ECON 4485, and any 3393 Internship course or 4493 Advanced Internship course offered from the College of Business.- 2
The following courses will not fulfill the upper division requirements:
Any upper division course in the BBA Core-
FIN 3315, BA 3316, MGT 3312, MGT 3329, MGT 4460Any 3000-level internship-
ACCT 3393, ECON 3393, FIN 3393, INFO 3393, MKTG 3393, MGT 3393Any College of Business course for non-business majors-
ACCT 3303, FIN 3303, INFO 3303, MGT 3303