B.A. Communication: Social Media & Digital Communication Emphasis
Program Admissions Requirements
There are no program admission requirements for the B.A. in Communication, Social Media & Digital Communication emphasis.
General Education
The listing below includes program requirements that also fulfill General Education requirements.
| Code | Title | Credits |
|---|---|---|
| Objective 1 | 6 | |
| Objective 2 | 3 | |
| Objective 3- MATH 1123 Recommended | 3 | |
| Objective 4 | 6 | |
| Objective 5 | 7 | |
| Objective 6 | 6 | |
| Students must fulfill Objective 7 or Objective 8 | 3 | |
Objective 7 | ||
Objective 8 | ||
| Objective 9 | 3 | |
| Total Credits | 37 | |
- 1
"P” courses are equivalent to the original course.
Major Requirements
| Code | Title | Credits |
|---|---|---|
| Social Media & Digital Communication Core | ||
| CMP 1110 | Media Writing | 3 |
| CMP 2202 | Photo, Graphic, and Video Editing | 3 |
| CMP 2209 | Persuasion | 3 |
| CMP 3307 | Introduction to Social Media | 3 |
| CMP 3309 | Communication Inquiry | 3 |
| CMP 3310 | Multiplatform Storytelling | 3 |
| CMP 3351 | Generative AI Fluency | 3 |
| CMP 3367 | Media Planning and Analytics | 3 |
| CMP 4403 | Mass Communication and Society | 3 |
| CMP 4467 | Integrated Marketing Communication Campaigns | 3 |
| Choose one of the following: | 3 | |
| Visual Rhetoric | ||
| Rhetoric of Popular Culture | ||
| Choose four emphasis electives: | 12 | |
| (at least 2 from the 3000-level or above) | ||
| Media Literacy | ||
| Introduction to Graphic Design | ||
| Introduction to Public Relations | ||
| Introduction to Photography | ||
| Introduction to Advertising | ||
| Television and Video Production | ||
| Visual Rhetoric (if not taken above) | ||
| Image Management | ||
| Foundations of Leadership | ||
| Studio I: Typography and Digital Media | ||
| UI/UX Design | ||
| Public Relations Writing | ||
| Advertising Strategy and Copywriting | ||
| Narrative Video Production | ||
| Activism and Social Change | ||
| Narrative Illustration | ||
| Illustration and Brand Identity | ||
| Sport Public Relations | ||
| National Student Advertising Competition (can only apply 3 credits to major) | ||
| Rhetoric of Popular Culture (if not taken above) | ||
| Internship | ||
| Total Credits | 45 | |
Degree Totals
| Code | Title | Credits |
|---|---|---|
| Program Admission Requirements | 0 | |
| General Education | 37 | |
| Major Requirements | 45 | |
| Upper Division Free Electives | 0-9 | |
| Free Electives | 29-38 | |
| Total Credits | 120 | |