B.B.A. Marketing with Entrepreneurship/Small Business Emphasis
Program Admissions Requirements
There are no program admission requirements for the B.B.A. in Marketing.
General Education
The listing below includes program requirements that also fulfill General Education requirements.
| Code | Title | Credits |
|---|---|---|
| Objective 1 | 6 | |
| Objective 2 | 3 | |
| Objective 3 - MGT 2216 | 3 | |
| Objective 4 | 6 | |
| Objective 5 | 7 | |
| Objective 6 - ECON 2201 | 6 | |
| Students must fulfill Objective 7 or Objective 8 | 3 | |
Objective 7 | ||
| Objective 9 | 3 | |
| Total Credits | 37 | |
Core Business Course Requirements
To assure a minimum level of competence in all functional areas of business, the College of Business requires each student in the B.B.A. program to complete the following courses:
| Code | Title | Credits |
|---|---|---|
| ACCT 2201 | Principles of Accounting I (Must pass ACCT 2201 with a C-) | 3 |
| ACCT 2202 | Principles of Accounting II | 3 |
| MGT 1101 | Introduction to Business | 3 |
| MKTG 3310 | Professional Development and Personal Branding | 3 |
| ECON 2201 | Principles of Macroeconomics (partially satisfies General Education Objective 6) | 3 |
| ECON 2202 | Principles of Microeconomics | 3 |
| ENGL 3308 | Business Communications | 3 |
| Take one of the following: | 3 | |
| Digital Information Literacy (Satisfies General Education Objective 8) | ||
| Personal Finance (Satisfies General Education Objective 8) | ||
| FIN 3315 | Corporate Financial Management | 3 |
| MGT 2216 | Business Statistics (satisfies General Education Objective 3) | 3 |
| MGT 2217 | Applied Business Statistics | 3 |
| MGT 2261 | Legal Environment of Organizations | 3 |
| MGT 3312 | Individual and Organizational Behavior | 3 |
| MGT 3329 | Operations and Supply Chain Management | 3 |
| MGT 4460 | Strategic Management | 3 |
| MKTG 2225 | Introduction to Marketing | 3 |
| BA 3316 | Introduction to Data Analytics | 3 |
| College of Business Applied Educational Requirement 1 | ||
| Total Credits | 51 | |
Major Requirements
| Code | Title | Credits |
|---|---|---|
| MKTG/MGT 4410 | Entrepreneurship Opportunity Feasibility and Planning | 3 |
| MKTG/MGT 4411 | Small Business and Entrepreneurship Practicum | 3 |
| MKTG 4426 | Marketing Research | 3 |
| MKTG 4427 | Consumer Behavior | 3 |
| MKTG 4432 | New Product Management | 3 |
| MKTG 4480 | Social Media Strategy | 3 |
| Two of the following: | 6 | |
| Managerial and Cost Accounting | ||
| Small Business Accounting | ||
| Real Estate Finance | ||
| Entrepreneurial Finance | ||
| Labor and Employment Law | ||
| Personal Selling and Sales Force Management | ||
| Services Marketing | ||
| Total Credits | 24 | |
Degree Totals
| Code | Title | Credits |
|---|---|---|
| Program Admission Requirements | 0 | |
| General Education | 37 | |
| BBA Core (Required General Education credits removed.) | 45 | |
| Major Requirements | 24 | |
| Upper Division Free Electives | 0 | |
| Free Electives | 14 | |
| Total Credits | 120 | |
| 1 | ACCT 4440, FIN 4451, FIN 4452, INFO 4488, MGT 4411/MKTG 4411, ECON 4485, and any 3393 Internship course or 4493 Advanced Internship course offered from the College of Business. |