B.B.A. Marketing with Entrepreneurship/Small Business Emphasis

Program Admissions Requirements

There are no program admission requirements for the B.B.A. in Marketing.

General Education

The listing below includes program requirements that also fulfill General Education requirements.

Objective 16
Objective 23
Objective 3 - MGT 22163
Objective 46
Objective 57
Objective 6 - ECON 22016
Students must fulfill Objective 7 or Objective 83
Objective 7
Objective 8 - INFO 1101 or FIN 1115
Objective 93
Total Credits37

Core Business Course Requirements

To assure a minimum level of competence in all functional areas of business, the College of Business requires each student in the B.B.A. program to complete the following courses:

ACCT 2201Principles of Accounting I (Must pass ACCT 2201 with a C-)3
ACCT 2202Principles of Accounting II3
MGT 1101Introduction to Business3
MKTG 3310Professional Development and Personal Branding3
ECON 2201Principles of Macroeconomics (partially satisfies General Education Objective 6)3
ECON 2202Principles of Microeconomics3
ENGL 3308Business Communications3
Take one of the following:3
Digital Information Literacy (Satisfies General Education Objective 8)
Personal Finance (Satisfies General Education Objective 8)
FIN 3315Corporate Financial Management3
MGT 2216Business Statistics (satisfies General Education Objective 3)3
MGT 2217Applied Business Statistics3
MGT 2261Legal Environment of Organizations3
MGT 3312Individual and Organizational Behavior3
MGT 3329Operations and Supply Chain Management3
MGT 4460Strategic Management3
MKTG 2225Introduction to Marketing3
BA 3316Introduction to Data Analytics3
College of Business Applied Educational Requirement 1
Total Credits51

Major Requirements

MKTG/MGT 4410Entrepreneurship Opportunity Feasibility and Planning3
MKTG/MGT 4411Small Business and Entrepreneurship Practicum3
MKTG 4426Marketing Research3
MKTG 4427Consumer Behavior3
MKTG 4432New Product Management3
MKTG 4480Social Media Strategy3
Two of the following:6
Managerial and Cost Accounting
Small Business Accounting
Real Estate Finance
Entrepreneurial Finance
Labor and Employment Law
Personal Selling and Sales Force Management
Services Marketing
Total Credits24

​Degree Totals

Program Admission Requirements0
General Education37
BBA Core (Required General Education credits removed.)45
Major Requirements24
Upper Division Free Electives0
Free Electives14
Total Credits120

ISU Degree Requirements

ISU General Education

Major Academic Plan (MAP)