Program Admissions Requirements
There are no program admission requirements for the B.B.A. in Marketing.
General Education
The listing below includes program requirements that also fulfill General Education requirements.
Course List
Code |
Title |
Credits |
| 6 |
| 3 |
| 3 |
| 6 |
| 7 |
| 6 |
| |
| |
| 3 |
Total Credits | 37 |
Core Business Course Requirements
To assure a minimum level of competence in all functional areas of business, the College of Business requires each student in the B.B.A. program to complete the following courses:
Course List
Code |
Title |
Credits |
ACCT 2201 | Principles of Accounting I | 3 |
ACCT 2202 | Principles of Accounting II | 3 |
MGT 1101 | Introduction to Business | 3 |
MKTG 3310 | Professional Development and Personal Branding | 3 |
ECON 2201 | Principles of Macroeconomics (partially satisfies General Education Objective 6) | 3 |
ECON 2202 | Principles of Microeconomics | 3 |
CMP 2201 | Business and Professional Communication | 3 |
ENGL 3307 | Professional and Technical Writing | 3 |
or ENGL 3308 | Business Communications |
| Informatics and Programming I (Satisfies General Education Objective 7) | |
| Digital Information Literacy (Satisfies General Education Objective 8) | |
| Personal Finance (Satisfies General Education Objective 8) | |
INFO 3301 | Introduction to Informatics and Analytics | 3 |
FIN 3315 | Corporate Financial Management | 3 |
MGT 2216 | Business Statistics (satisfies General Education Objective 3) | 3 |
MGT 2217 | Advanced Business Statistics | 3 |
MGT 2261 | Legal Environment of Organizations | 3 |
MGT 3312 | Individual and Organizational Behavior | 3 |
MGT 3329 | Operations and Supply Chain Management | 3 |
MGT 4460 | Strategic Management | 3 |
MKTG 2225 | Introduction to Marketing | 3 |
1 | |
Total Credits | 54 |
Major Requirements
Course List
Code |
Title |
Credits |
MKTG/MGT 4410 | Entrepreneurship Opportunity Feasibility and Planning | 3 |
MKTG/MGT 4411 | Small Business and Entrepreneurship Practicum | 3 |
MKTG 4426 | Marketing Research | 3 |
MKTG 4427 | Consumer Behavior | 3 |
MKTG 4432 | New Product Management | 3 |
MKTG 4480 | Social Media Strategy | 3 |
| Managerial and Cost Accounting | |
| Small Business Accounting | |
| Real Estate Finance | |
| Entrepreneurial Finance | |
| Labor and Employment Law | |
| Personal Selling and Sales Force Management | |
| Services Marketing | |
Total Credits | 24 |
Degree Totals
Course List
Code |
Title |
Credits |
| 0 |
| 37 |
| 45 |
| 24 |
| 0 |
| 14 |
Total Credits | 120 |
ISU Degree Requirements
ISU General Education
Major Academic Plan (MAP)