B.B.A. Marketing with Data Analytics Emphasis
Program Admissions Requirements
There are no program admission requirements for the B.B.A. in Marketing.
General Education
The listing below includes program requirements that also fulfill General Education requirements.
| Code | Title | Credits |
|---|---|---|
| Objective 1 | 6 | |
| Objective 2 | 3 | |
| Objective 3 - MGT 2216 | 3 | |
| Objective 4 | 6 | |
| Objective 5 | 7 | |
| Objective 6 - ECON 2201 | 6 | |
| Students must fulfill Objective 7 or Objective 8 | 3 | |
Objective 7 | ||
| Objective 9 | 3 | |
| Total Credits | 37 | |
Core Business Course Requirements
To assure a minimum level of competence in all functional areas of business, the College of Business requires each student in the B.B.A. program to complete the following courses:
| Code | Title | Credits |
|---|---|---|
| ACCT 2201 | Principles of Accounting I (Must pass ACCT 2201 with a C-) | 3 |
| ACCT 2202 | Principles of Accounting II | 3 |
| MGT 1101 | Introduction to Business | 3 |
| MKTG 3310 | Professional Development and Personal Branding | 3 |
| ECON 2201 | Principles of Macroeconomics (partially satisfies General Education Objective 6) | 3 |
| ECON 2202 | Principles of Microeconomics | 3 |
| ENGL 3308 | Business Communications | 3 |
| Take one of the following: | 3 | |
| Personal Finance (Satisfies General Education Objective 8) | ||
| Digital Information Literacy (Satisfies General Education Objective 8) | ||
| FIN 3315 | Corporate Financial Management | 3 |
| MGT 2216 | Business Statistics (satisfies General Education Objective 3) | 3 |
| MGT 2217 | Applied Business Statistics | 3 |
| MGT 2261 | Legal Environment of Organizations | 3 |
| MGT 3312 | Individual and Organizational Behavior | 3 |
| MGT 3329 | Operations and Supply Chain Management | 3 |
| MGT 4460 | Strategic Management | 3 |
| MKTG 2225 | Introduction to Marketing | 3 |
| BA 3316 | Introduction to Data Analytics | 3 |
| College of Business Applied Educational Requirement 1 | ||
| Total Credits | 51 | |
Major Requirements
| Code | Title | Credits |
|---|---|---|
| MKTG 4426 | Marketing Research | 3 |
| MKTG 4427 | Consumer Behavior | 3 |
| 6 credits of upper division Marketing courses 2 | 6 | |
| Additional courses required for the Data Analytics emphasis | ||
| INFO 3320 | Data Mining and Predictive Analytics | 3 |
| INFO 4407 | Database Design and Implementation | 3 |
| INFO 4485 | Data Visualization | 3 |
| INFO 4486 | Data Analytics | 3 |
| Total Credits | 24 | |
Degree Totals
| Code | Title | Credits |
|---|---|---|
| Program Admission Requirements | 0 | |
| General Education | 37 | |
| BBA Core (Required General Education credits removed.) | 45 | |
| Major Requirements | 24 | |
| Upper Division Free Electives | 0 | |
| Free Electives | 14 | |
| Total Credits | 120 | |
| 1 | The following courses satisfy the applied educational requirement: |
| 2 | The following courses will not fulfill the upper division requirements: Any 3000-level internship- Any College of Business course for non-business majors- |