Major Academic Plan for B.B.A. in Marketing

A Major Academic Plan (MAP) illustrates one way to complete a degree in a recommended number of semesters. Below is an example of an efficient and recommended plan, but actual plans will vary by individual student needs. Program requirements are based on Catalog Year.

MAP Grid
Course Subject and TitleCreditsMin Grade*Program Element**When OfferedPrerequisiteCo Requisite
First Semester
GE Objective 1: ENGL 1101 3 C-GEF, S, SuAppropriate placement score 
GE Objective 4 3  GEF, S, Su  
GE Objective 7 or 8: INFO 1181, CS 1181, INFO 1101, or FIN 1115 3  GEF, S, Su  
BA 1110 The World of Business 3   F, S  
Free Elective 3      
Semester Total15
Second Semester
GE Objective 1: ENGL 1102 3 C-GE ENGL 1101 or equivalent 
GE Objective 2: COMM 1101 3  GEF, S, Su  
GE Objective 5: Lecture and Lab 4  GEF, S, Su  
GE Objective 6: NOT ECON 3  GEF, S, Su  
MKTG 2225 Basic Marketing Management 3   F, S  
Semester Total16
Third Semester
GE Objective 3: MGT 2216 3  GEF, SENGL 1101 and MATH 1108 
GE Objective 4 3  GEF, S, Su  
GE Objective 6: ECON 2201 3  GEF, S, Su  
ACCT 2201 Principles of Accounting I 3   F, SENGL 1101 and MATH 1108 
BA 2210 Introduction to Professional Development I 1   F, S  
CMP 2201 Business and Professional Communication 3   F, S, SuCOMM 1101 
Semester Total16
Fourth Semester
GE Objective 5 3  GEF, S, Su  
ACCT 2202 Principles of Accounting II 3   F, SACCT 2201 
ECON 2202 Principles of Microeconomics 3   F, S, Su  
MGT 2217 Advanced Business Statistics 3   F, SMGT 2216 
MGT 2261 Legal Environment of Organizations 3   F, SSophomore standing. 
Semester Total15
Fifth Semester
GE Objective 9 3  GEF, S, Su  
BA 3310 Exploring Professional Development II 1  UMF, SBA 2210 
ENGL 3307 Professional and Technical Writing
or ENGL 3308 Business Communications
3  UMF, S, Su45 credits and ENGL 1102 (for ENGL 3307) or 60 credits and ENGL 1102 (for ENGL 3308) 
FIN 3315 Corporate Financial Management 3  UMF, SACCT 2202, ECON 2201 & 2202, MGT 2216 
MGT 3312 Individual and Organizational Behavior 3  UMF, SENGL 1102 and Junior Standing 
Free Elective 2      
Semester Total15
Sixth Semester
INFO 3301 Introduction to Informatics and Analytics 3  UMF, SINFO 1100 or equivalent
MGT 3329 Operations and Production Management 3  UMF, SMGT 2217INFO 3301
MKTG 4427 Consumer Behavior 3  UMF, SMKTG 2225 
Upper Division MKTG Elective 3  UMF, S  
Free Electives 3      
Semester Total15
Seventh Semester
BA 4410 1  UMF, SBA 3310 
Upper Division MKTG Elective 3  UMF, S  
Upper Division COB Elective 3  UMF, S  
Upper Division Elective 3  UMF, S  
Free Electives 3      
Semester Total13
Eighth Semester
MGT 4460 Strategic Management 3  UMF, SSenior; INFO 3301, FIN 3315, MGT 3312 & 3329, MKTG 2225 
MKTG 4454 Advanced Marketing Management
or MKTG 4411 Small Business and Entrepreneurship Practicum
or MKTG 4426 Marketing Research
or mktg 4493
3  UMF, S9 credits of upper division marketing courses. 
Upper Division COB elective – applied education requirement 3  UMF, S  
Upper Division Elective 3  UMF, S  
Free Elective 3      
Semester Total15
Total120
MAP Credit SummaryCredits
Major69
General Education37
Electives to reach 120 credits14
Total120