Major Academic Plan for B.A. in Communication, Corporate Communication - Advertising Track

A Major Academic Plan (MAP) illustrates one way to complete a degree in a recommended number of semesters. Below is an example of an efficient and recommended plan, but actual plans will vary by individual student needs. Program requirements are based on Catalog Year.

MAP Grid
Course Subject and TitleCreditsMin Grade*Program Element**When OfferedPrerequisiteCo Requisite
First Semester
GE Objective 1: ENGL 1101 3 C-GE Appropriate placement score 
GE Objective 3 3  GE   
GE Objective 5: Lecture & Lab 4  GE   
CMP 2202 Photo, Graphic, and Video Editing 3   F, S  
Free Electives 2      
Semester Total15
Second Semester
GE Objective 1: ENGL 1102 3 C-GE ENGL 1101 or equivalent 
GE Objective 2: COMM 1101 3  GE   
GE Objective 5 3  GE   
GE Objective 7 or 8 3  GE   
Free Electives 3      
Semester Total15
Third Semester
GE Objective 4 3  GE   
CMP 2209 Persuasion 3   F, S  
CMP 2231 Introduction to Graphic Design 3   F, S  
CMP 2261 Introduction to Advertising 3    F  
Free Electives 3      
Semester Total15
Fourth Semester
GE Objective 4 3  GE   
CMP 1110 Media Writing 3   F, SENGL 1101 or placement into ENGL 1102 
CMP 2201 Business and Professional Communication 3   F, S COMM 1101. 
CMP 3367 Advertising Media Planning 3  UMSCMP 2261 or MKTG 2225 
Free Electives 3      
Semester Total15
Fifth Semester
CMP 3308 Groups and Communication 3  UMF  
CMP 3337     FCMP 2231 
CMP 3365 Advertising Strategy and Copywriting 3  UMFCMP 1110, CMP 2261, AND CMP 2231 OR MKTG 2225 
Free Electives 6      
Semester Total12
Sixth Semester
GE Objective 6 3  GE   
GE Objective 9 3  GE   
CMP 3309 Communication Inquiry 3  UMS  
CMP 4465 Advertising Campaigns 3  UMSCMP 3365 
Free Elective 3      
Semester Total15
Seventh Semester
GE Objective 6 3  GE   
Select one of the following courses: CMP 3307, CMP 3339, CMP 4475 3  UM   
Free Electives 3      
Upper Division Free Electives 6  UU   
Semester Total15
Eighth Semester
CMP Track Elective (CMP 4460 suggested) 3      
Upper Division Free Electives 12  UU   
Semester Total15
Total117
MAP Credit SummaryCredits
Major45
General Education37
Electives to reach 120 credits38
Total120